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Jupiter Festival Lined up Splashy Sponsors but Had a Soft Landing In Its...

Organizers say 2,231 attendees met their goal but the show felt sparse at times.

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Ticker: Former WH Press Secretary Karoline Leavitt Joins Fox News

Leavitt starts her new role in November.

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Health Marketing Is Moving From Information to Navigation

This post was created in partnership with Publicis HealthKey takeawaysA health journey can now begin long before a formal moment of care, sparked by a smartwatch vibration, a TikTok scroll, […]

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How MLB Made an Urgent Pitch to Fans for the 2026 Playoffs

The MLB playoffs are seeing a ratings boost, and some of the credit likely goes to the league's 'No Time Like October' campaign.

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Brands Can Expect a Longer Holiday Shopping Season and Thriftier Consumers

This post was created in partnership with IbottaElevated grocery prices and anticipated holiday financial stress are already making shoppers more selective   about which brands earn a spot in their […]

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People Are Getting Together—Will Brands Meet Up With Them?

This post was created in partnership with Atmosphere TVConsumers are forgoing solitary time for social experiences, spending time in public spaces like bars, gyms, and restaurants. This shift presents...

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Building the Right Team Is More Important Than Ever for Marketers

This post was created in partnership with Weber ShandwickAs AI streamlines workflows and marketing budgets tighten, human collaboration and partnership remain as important as ever to create strong...

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Award-Winning Agencies Talk TikTok

This post was created in partnership with TikTok for BusinessMedia buying should be more than placing ads—it should help brands connect with audiences, navigate a changing media landscape, and make […]

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Walmart Tests Placing Marketplace Inventory In Stores For Pickup and Delivery

Items from third-party sellers could soon arrive alongside shoppers' grocery orders.

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CNN’s Top Anchors to Host Sunday Night Specials Ahead of Midterms

Abby Phillip kicks off the rotation schedule for the two-hour specials.

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Brian Niccol On Starbucks’ Food Ambitions, Weeks Before Chipotle...

In an interview with ADWEEK, the CEO said Starbucks is 'pretty darn good' at breakfast. The afternoon is another story.

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ADWEEK Agencies Advantage: Brands Stall the Shift to Performance Pay

Under pressure from AI and shrinking client budgets, agencies need to advocate for a more sustainable model to take hold.

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Ads of the Week: 12 Campaigns That Caught Our Eye, From Wet Ones to Ikea

Asics, Twix, Ikea, Wet Ones, and more are behind the week’s most notable ads.

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ADWEEK TV Advantage: The Playbook for Making a Successful NFL Ad

Here's how to make a successful NFL ad, according to data.

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McCann’s Tyler Turnbull Named WPP Creative Global CEO

Turnbull is leaving McCann after taking the top position in December 2025

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Jay Askinasi to Lead Skydance Ad Sales, WBD Ad Leaders Exit After Merger

Askinasi led ad sales for Paramount Skydance as CRO ahead of the WBD merger.

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Reinventing Retail Icons: Ken Ohashi and Marisa Thalberg on Making Legacy...

How to reposition struggling businesses and finding your way through your customers.

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Starbucks Is Reportedly Eyeing Chipotle, But The Burrito Chain May Be More...

A deal would reunite Starbucks CEO Brian Niccol with his former company

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Brandweek 2026: The Hard Leadership Calls Behind Chicago Fire FC’s...

Plus, why marketing is swinging back to art.

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Week of Sept 28 Evening News Ratings: Gains for NBC and CBS

ABC World News Tonight experienced losses but remained No. 1.

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