WPP Promotes Adam Gerhart to Global Chief Client Officer
Gerhart’s new role is the latest C-suite reshuffling at WPP
View ArticlePolymarket Taps Kathryn Bigelow to Court a Wider Audience in Midterm Ad Blitz
Prediction market Polymarket's first U.S. political campaign tackles voter concerns as scrutiny of the industry grows.
View ArticleStagwell Wins ServiceNow in the Largest Multi-Agency Deal in Its History
The joint venture aims to streamline AI-powered marketing workflows.
View Article4 Creative and Marketing Leaders on Turning Legacy Brands Into Cultural Icons
Plus, why product innovation must precede any brand refresh.
View ArticleBrandweek 2026: The New Rules of Sports Partnerships ft. NWSL’s Jessica...
Why great sponsorships need more than assets.
View ArticleThe Chicago Bulls Logo Controversy Is Not What It Appears to Be
Social media is having a cow about the size of the Bulls logo vs. sponsor Plus500.
View ArticleBuilding a Brand Customers Believe In
This post was created in partnership with FluentConsumers can tell when a brand doesn’t have an authentic purpose—but they’ll go the distance for brands that do. During an ADWEEK House […]
View ArticleWeek of Sept 28 Cable News Ratings: MS NOW Grows in the Day Demo
MS NOW was second in the total day demo thanks to its double-digit performance.
View ArticleFormer TV Journalists Find Success Going the Independent Route
Terry Moran, Dr. Jen Ashton, and Vinita Nair speak on transitioning to becoming independent content creators.
View ArticlePringles Offers One Die-Hard Fan a Final Resting Place in a Branded Urn
Pringles is giving its iconic can a morbid Halloween twist this year.
View ArticleFlo and Motorway’s Playbook for Getting Cited by AI
At Semrush Spotlight, Flo described a dedicated AI discovery role and Motorway said its content gets cited within 24 hours on LLMs
View ArticleChipotle Drops a ‘Big A** Bag’ to Make Group Dining a Bigger Deal
Chipotle dropped a three-foot-wide version of its takeout bag as part of a broader push to cater to group dining.
View ArticleMatt MacDonald Leaves VCCP for Omnicom’s Merkley+Partners
Filling a role that's been vacant since 2024, MacDonald has the task of reshaping the agency’s creative approach
View ArticleAura Wants to Be the Social Network for People You Love, Not Just a Gift for...
With its largest-ever campaign, Aura wants to turn a popular gift into an everyday way to stay close.
View ArticleMeta’s TikTok Link Ban Could Hobble Media Buyers’ Creator Campaigns
Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.
View ArticlePublicis Thanks Omnicom For Market Consolidation As Q3 Growth Hits 5%
CEO Arthur Sadoun thanked Omnicom for consolidating the holdco landscape.
View ArticleWith Fewer Big Holdcos, Arthur Sadoun Says Client Conflict Is No Longer a...
The Publicis CEO declined to discuss PepsiCo and Coke, but said managing competitors is becoming more common in a consolidated market
View ArticleThe New Frontiers of Commerce Media
This post was created in partnership with SMGAs retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges.During ADWEEK House...
View ArticleBreaking Down the New Customer Acquisition Playbook
This post was created in partnership with ShopifyKey takeawaysMarketers must contend with a fragmented customer journey and evolving customer behaviors when calculating customer acquisition...
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