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A Long-Lasting Relationship Between Brands and Influencers Radiates Authenticity

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In the fast-paced world of social media stars, digital trends and platform popularity, the pursuit of longevity drastically impacts how marketers plan their social strategy. For brands, establishing and maintaining longevity in influencer marketing is about choosing the right influencer and locking into the right activation strategy, one that is aligned with the right tone...

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