Amazon Prime Video Is Promoting Good Omens at SXSW by Celebrating the Apocalypse
If someone at SXSW tries to convince you that the apocalypse is happening on May 31, don't fret--yet. What could easily be written off as a case of Austin weirdness is likely part of an elaborate...
View ArticleU.S. Digital Ad Spend Will Surpass Offline in 2019
Today, digital becomes king. eMarketer published today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and...
View ArticleIf a Brand Is Not Authentic in Its Attempts to Reach Black Audiences, Then...
Consumerism is the machine that powers our society, and black dollars provide much of the fuel. According to a 2018 Nielsen study, African Americans spend $1.2 trillion annually. The collective...
View ArticleInvestments in Diversity Hiring Aren’t Leading to Inclusivity in Advertising
The ANA Educational Foundation released a report this week detailing the challenges that the advertising industry still faces when it comes to hiring and retaining employees of color. "Charting a More...
View ArticleThe Replacer is Responsible for All the Newsworthy Chaos in Call of Duty’s...
Since 2003, the Call of Duty franchise has cultivated a reputation of being one of the most immersive multiplayer video games in the business. Their latest installment, Black Ops 4, fortifies their...
View ArticleFortnite Publisher Pulls Pre-Roll Ads on YouTube Following Child Exploitation...
Epic Games, the company behind the hit online game Fortnite, is suspending all of its pre-roll YouTube advertising after a report found that the brand was appearing on children's videos that serve as...
View ArticleApple Watch Defies Gravity in Latest Sky-High ‘Air Dancing’ Spot From...
Apple has chosen to dive headfirst into the health sector. The company's latest U.K. campaign makes its broadcast debut on tonight's Brit Awards, following a quarter that proved very disappointing for...
View ArticleNike Stock Takes a Hit After Duke Star Player Zion Williamson’s Shoe Splits...
Nike shares are down today following last night's matchup between Duke and UNC. Just seconds into the game, Duke star player and NBA prospect Zion Williamson suffered a knee injury after his Nike PG...
View ArticleBeloved Carvel Ice Cream Monstrosity Cookie Puss Now Has Its Own Beer
Last year, Carvel teamed up with Captain Lawrence Brewing to create a Fudgie the Whale-inspired beer that completely sold out. Based off that success, Carvel again teamed up with the brewery to create...
View ArticleRadio Companies Are Eyeing Podcasts as Viable Investments
Half a decade after leaving radio (Clear Channel/iHeartMedia) due to the podcast phenomenon being ignored, podcast now has the full attention of the radio companies, with the majority of the top...
View ArticleSnapchat: Here’s How to Remove Yourself From ‘Quick Add’
Snapchat's "Quick Add" feature is designed to help users find their friends on the image- and video-sharing platform. Specifically, a user may show up in someone else's "Quick Add" list if they share...
View Article5 Ways to Connect With Hispanic Millennials and Gen Zers
Contrary to how they're often portrayed in the media, today's young Hispanic population is dynamic, multicultural, heterogeneous and often multilingual, setting them apart from every other group,...
View ArticleHow Brand Experiences and Social Media Intersect
Thanks to the combined rise of tech and our desire for human interactions, we're choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in...
View ArticleYouTube Sends Memo to Major Brands and Holding Companies Regarding Latest Ad...
YouTube moved to address the newest in a string of "brand safety" controversies that could affect its advertising business late yesterday. According to several parties with direct knowledge of the...
View ArticleA Brief Rundown of Racism Within Advertising and Why It’s Still Happening Today
Over 100 years since the creation of the Aunt Jemima mammy logo, you'd hope that brands would have moved on from using racist stereotypes. Yet in 2019, during Black History Month, we witnessed one of...
View ArticleBiddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More...
TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to advertisers and their digital dollars. Two...
View ArticleAs the AI Revolution Reshapes the Job Market, a Robot Very Well Could Take...
As retailers like Walmart, Target, Kroger and Giant Food Stores bring in robots to scan shelves and floors and to automate order fulfillment, there's a popular refrain: "These robots won't take jobs...
View ArticleDespite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full...
In today's business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales...
View ArticleSnapchat: Here’s How to Change Who Can Contact You
By default, Snapchat will only allow your in-app "Friends" to contact you and view your Story posts within the application. However, did you know that you have the option to allow everyone to contact...
View ArticleHow Ebony and Jet Magazines Set the Stage for More Diversity in Publishing
Before the rise of digital and social media, consumers had to rely on information from television, radio and print periodicals and newspapers. Unlike today, consumers didn't have instant access to the...
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