DEI Has Been Politicized. But Politics Was Never the Point
In 2023, NHL policy around sanctioned Pride jerseys was reconsidered because seven players--less than 1% of NHL players--publicly refused wearing them. Circumstances like these aren't representative of...
View ArticleWhy Pepsi Hijacked McDonald’s and Wendy’s Soda Cups
No drink accompanies a cheesy, fatty burger quite like an ice-cold sip of fizzy cola. But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one...
View ArticleAI-Powered Holiday Ad Earns Coca-Cola a Lump of Coal
There's nothing like heading home for the holidays. But if that home happens to be generated by artificial intelligence, controversy is sure to follow. Coca-Cola became the latest major brand on the...
View ArticleWeek of Nov. 11 Evening News Ratings: Viewers Tune out Following Election Night
As normalcy returns to the news networks after an intense campaign and election period, viewer engagement and interest is proving ho-hum. All three evening newscasts delivered mixed results for the...
View ArticleWeek of Nov. 11 Morning News Ratings: Today Repeats at No. 1 for 3 Weeks and...
NBC News' Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo. It's the show's longest...
View ArticleSweetgreen’s Newest Product Is Indicative of a Larger Problem in Our Industry
Last week, Sweetgreen's newly unveiled Kale Camo Hoodie hit my social feed. My first reaction was: "What a clever way to super-serve mega fans." The company proudly heralded the idea in a press release...
View ArticleSymone Woolridge to Anchor for KMSP in Minneapolis
Symone Woolridge has joined Minneapolis Fox-owned station KMSP as evening news anchor. Starting in December, she'll co-anchor the Fox 9 at 5 p.m. newscast alongside Kelcey Carlson, the Fox 9 at 5:30...
View ArticleThe Biggest Questions After The Trade Desk’s OS Announcement
Is getting into smart TV OS a smart move for The Trade Desk? Today, ad tech platform The Trade Desk announced that it has developed Ventura, a new streaming TV operating system (OS). Additionally, it...
View ArticleNorwegian Footballer Erling Haaland Goes Beyond the Ordinary in Beats by Dre ad
Norwegian soccer player Erling Haaland is no ordinary athlete. Beats by Dre enlisted the star footballer for a new spot called "Ordinary is for everyone else," highlighting Haaland's knack for unique...
View ArticleYMCA Taps The Martin Agency as Agency of Record
YMCA of the USA has named The Martin Agency as its advertising agency of record, following a competitive review by the organization. The Martin Agency will be responsible for the development of an...
View ArticleAmazon Web Services Taps Former SAP, Microsoft Exec Julia White as CMO
Amazon Web Services (AWS) has named former SAP chief marketing and solutions officer Julia White as its new chief marketing officer (CMO). White will succeed Raejeanne Skillern, who is leaving to...
View ArticleOvernight Cable News Ratings for Nov. 12-14: CNN and MSNBC’s Post-Election...
Tuesday, November 12 Fox News' Jesse Watters Primetime won the total viewer battle, while Gutfeld! was the most-watched program in the demo. CNN drew more viewers than MSNBC in the Adults 25-54 demo...
View ArticleState Farm and Disney Keep the Caitlin Clark Effect Alive With New Co-Branded Ad
Caitlin Clark capped a record-breaking college basketball career this year by shattering marks during her WNBA rookie season--and she's steadily scored points for State Farm and Disney throughout it...
View ArticleHere’s What You Need to Know About Karoline Leavitt, Donald Trump’s New Press...
Karoline Leavitt will be the new White House press secretary when Donald Trump takes office in January. At 27, she'll be the youngest person to serve in that role, but she's familiar with the job,...
View ArticleLongtime Twitter Exec Matthew Derella to Lead LinkedIn Marketing Solutions
Penry Price is not quite "Open to Work" yet, but he announced on Wednesday he is stepping down from his longtime role as vice president of LinkedIn Marketing Solutions. Longtime Twitter veteran Matthew...
View ArticleTools of the Trade: Evan Schultz from Le Truc
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleInside Gap’s Blueprint for Reaching Gen Z With Creators and Nostalgia
Gap is trying to stay relevant with Gen Z. In May, Fabiola Torres was hired as Gap's first global CMO in two years. She's a former Pepsi marketing exec tasked with turning around Gap's sales and...
View ArticleIndependence Pet Holdings Names First Chief Customer and Marketing Officer
Independence Pet Holdings (IPH) which manages 15 brands in North America across pet insurance, pet education, and lost pet recovery, has brought Jared Vestal on board to be its first-ever chief...
View ArticleBluesky Is Having a Moment, But Most Brands Aren’t Ready to Jump In Yet
Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively...
View Article5 Gravity-Defying Wicked Marketing Collabs
How much is Wicked's marketing budget? That was the million-dollar question on social media last week when an unverified photo of Paris's Arc de Triomphe seemingly lit up in green and pink to mark the...
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