Disney Upfront Delivers Mickey Mouse, Jimmy Kimmel, and a Wide World of Live...
Mickey Mouse didn't stick around for Jimmy Kimmel's R-rated monologue in Disney's upfront.
View ArticleWhen AI Fakes a Brand: Domain Spoofing Is a Crisis of Trust
This issue can no longer be viewed as the sole responsibility of IT departments.
View ArticleVideo Ads on Gas Pumps Led to 12% More Applebee’s Visits, Study Shows
GSTV worked with IPG Magna to measure the impact of its video-on-the-go ads.
View ArticleNetflix Reveals New Adtech, Recruits Emily in Paris to Pitch Advertisers at...
Netflix announces new adtech, Wednesday partnerships, and more at upfront.
View ArticleFrom Mending Fences to Leading Through Crisis, Marla Kaplowitz Reflects on...
When Marla Kaplowitz first took the helm of the American Association of Advertising Agencies (4As) in 2017, she had a clear expectation: three to five years of leadership, then a […]
View ArticleLiz Bishop to Retire From Albany Station After More than 50 Years
Bishop started working at the CBS affiliate in 1973
View ArticleYouTube Extends Partnership With NFL, Expands Shoppable CTV at Brandcast
YouTube expands shoppable and NFL partnerships at upfront.
View ArticleSaturday, May 10 Evening Cable News Ratings: Life, Liberty & Levin and...
Life, Liberty & Levin finished first in total viewers, while The Big Weekend Show claimed the demo.
View ArticleSunday, May 11 Evening Cable News Ratings: Eva Longoria Leads the CNN Demo
Eva Longoria: Searching for Spain is a hit with CNN's Adults 25-54 crowd.
View ArticleMonday, May 12 Evening Cable News Ratings: The Five Crosses 4 Million Viewers
Hannity and Maddow were separated by a little over 500,000 total viewers at 9 p.m.
View ArticleHumanize Your Brand to Build Bridges Across Deep Divides
Make people feel like they can actually do something about a problem.
View ArticleRe/max Launches Its Ad Business to Pitch Advertisers Data About Movers
The new media network gives advertisers access to property buyers, sellers, and perusers.
View ArticleChase’s Ad Business Drove $12B in Customer Spend Last Year
The bank has increased its offers by 31% year-over-year.
View ArticleEXCLUSIVE: DoubleVerify Sues Adalytics, Alleging Defamation
Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising.
View ArticleTuesday, May 13 Evening Cable News Ratings: The Briefing with Jen Psaki...
The Briefing finished under the million-viewer mark.
View ArticleFox Ad Boss Jeff Collins Sells a Super Bowl-Like Event to Every Crowd
At upfront, Fox ad boss sells a Super Bowl-like event to every crowd with big, elusive audiences.
View Article3 Takeaways From Kantar’s 2025 Brand Summit
At market research firm Kantar's Brand Summit event on May 15, the parent companies of those storied brands, including Mars Wrigley, Diageo, Inspire Brands, and Newell Brands, revealed their strategies...
View ArticleForrest Tucker Leaving WTVQ in Lexington After Two Years
Tucker joined WTVQ in June of 2023 as the station’s weekend sports anchor and reporter
View ArticleEli Lilly’s Big Task: Become a Loved and Trusted Pharma Brand
A new film from Eli Lilly sounds like a recruitment ad, but it doubles as a brand manifesto to showcase the pharmaceutical company’s values.
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