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7 Totally Awesome TV Spots From the Last Time the Royals Were in the World...
When Kansas City hosts San Francisco in Game 1 of the World Series tonight on Fox, expect the year 1985 to be referenced about 1,985 times during the broadcast. That's probably an exaggeration, but...
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Spike Lee Captures the Passion and Personality of Mo'ne Davis in This...
The upstart Kansas City Royals are one of the great underdog stories in recent sports history, a fact further highlighted by the 7-1 pummeling the team received at the hands of the San Francisco...
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These Compelling Campaigns Are the Gold Standard for Sports Advertising
The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold awards in this year's...
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This Kansas City Agency Created a Smart Baseball That Doubles as a Digital...
With Kansas City coming off two back-to-back World Series appearances, baseball fervor in the Midwestern market this weekend is higher than usual for the hometown Royal's opening game on Sunday. To...
View ArticleHow 3 Legacy Brands Are Using Tech to Personalize Beauty
While products you'll soon see in retailers like Best Buy made up the bulk of this year's CES activations, brands that you more often find in the aisles of CVS and Walgreens also took part. Neutrogena,...
View ArticleLuke Wilson Gets Uncomfortably Close in Colgate’s Super Bowl Ad
Get ready to up close and personal with Luke Wilson's smile--and his mouth--in Colgate's ad for the Super Bowl LIII. The 30-second spot which will air during the second commercial break of the third...
View Article3 Retro Design Themes That Are Suddenly Resurgent in Modern Culture
Whether it's from a desire to escape the anxieties of modern life or simply an artistic form of nostalgia, the visual techniques of the recent past are now helping define the look of the present. In...
View ArticleGoogle Is Expected to Get Hit With a Third Antitrust Penalty
The European Union is expected to soon announce another antitrust fine against Google--this time related to its AdSense advertising platform, according to a report from Bloomberg. Commissioner...
View ArticleMcCann Ends 4-Year Battle Over U.S. Army Contract
More than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government,...
View ArticleFacebook Is Testing LOL, a Video Feed of Memes, to Try to Win Back Teens
Facebook is taking another step to stem the tide of teens leaving its platform with its test of LOL, a feed of memes in the form of videos and GIFs. A spokesperson for the social network said, "We are...
View ArticleOK, Lil Jon Heads to His Local Diner in Pepsi’s Super Bowl Teaser
Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early '00s "crunk" hits like "Turn Down for What" and Usher's "Yeah" for the last entry in its trio of...
View ArticleMichael C. Hall to Star in Skittles’ Tangy and Colorful Broadway Revue
Though actor Michael C. Hall is best known for TV roles like serial killer Dexter and the closeted funeral director David Fisher on Six Feet Under, his career actually began in the theater--notably, in...
View Article4 Ways to Keep Customer Data Secure on Social Media
Customer care through Facebook, Twitter and other channels has changed the way consumers interact with brands through every step of the customer journey. It was recently found that 93 percent of brand...
View ArticleHow Brands Can Navigate Successfully Through a Rebrand
What do WW, Dunkin' and Apple have in common? The connection between fitness, coffee and the technology company may not be obvious at first, but once you go back in time, you'll know right away....
View ArticleHome Security Provider SimpliSafe Will Make Its First Super Bowl Appearance
Home security provider SimpliSafe will be making its first Super Bowl appearance. The 30-second spot, which is set to air sometime during the end of the first quarter, marks the first appearance for a...
View Article3 Surprising Retail Trends That Emerged From NRF’s Big Show
The National Retail Federation (NRF)'s conference last week featured the usual gadgets and gizmos to show attendees the future of retail. Buzzwords like AI and blockchain abounded at panels and in...
View ArticleViacom Acquires Pluto TV in $340 Million Deal
Viacom intends to acquire Pluto TV, an ad-supported streaming service that is free to consumers, for $340 million in cash. Once the transaction closes, Pluto TV will operate as an independent...
View ArticleTwitter.com Is Getting a Facelift
Tweaks are coming to Twitter.com, and users who receive opt-in messages can be part of the first group to preview them. Twitter said (via tweet, naturally) that features being added to its web...
View ArticleNetflix iPhone App Users Can Share What They’re Watching Directly to...
Netflix and chill ... and add it to Instagram Stories while you chill. People using Netflix's iPhone application now have the option of sharing what they're watching directly to Instagram Stories...
View ArticleFacebook Is Giving Developers More Clarity on Rate Limits
Facebook is giving application developers new tools to help protect them against reaching their rate limits. Rate limits are defined as the maximum number of calls an app can make to the social...
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