Facebook Is Hoping to Advance Ethics Research Regarding Artificial Intelligence
Facebook and the Technical University of Munich are joining forces on the creation of an independent ethics research center for artificial intelligence. The social network will provide $7.5 million in...
View ArticleA-Rod and Mr. Peanut Do Some Serious Bonding in Planters’ Super Bowl Teaser
Mr. Peanut will have an A-list friend starring alongside him in his big Super Bowl debut--and according to the brand, things are going to "get nutty." Through a 15-second teaser, Planters revealed this...
View ArticleYou Can’t Say ‘Porn’ in a Super Bowl Ad, So Devour Released an Uncensored...
Devour, Kraft-Heinz's frozen food brand, created two versions of its Super Bowl ad--an uncensored 60-second version it unveiled this morning and a 30-second censored version that will air during the...
View ArticleAmerican Eagle Surrendered Creative Control for Its Latest Marketing Effort...
American Eagle is taking the consumer focus group to a whole new level, enlisting a number of Gen Z customers (born between 1995 and 2015) to star in the brand's latest marketing effort. But...
View ArticleR3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue...
Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for...
View ArticleNo, Old Spice’s Latest Manly Campaign Is Not Referencing Gillette
Marketing to men: how hard can it be? Given the heated conversation over Gillette's most recent campaign and its impact on consumers, the answer may well be "harder than it looks." But another P&G...
View ArticleGamers Get Dropped Offline at the Worst Possible Moments in This Brutal...
To promote an app that scans for weak Wi-Fi coverage, Danish ISP Stofa pranked six boys by slowing down or cutting their connections during critical moments of online gameplay. Predictably, these...
View ArticleFacebook’s Page Quality Tab Will Give Admins More Clarity on Content That Was...
Facebook is introducing several changes to give page administrators more clarity about how content on their pages complies with its guidelines and why content was removed or why its distribution was...
View ArticleNatty Light Is Back in the Super Bowl With a Regional Spot Promoting Its...
Nothing ruins a festive mood like thinking about student loan payments. AB InBev brand Natural Light has found a sizable portion of its audience with drinkers in their early 20s (with whom it is better...
View ArticleAmazon Introduces Scout the Delivery Robot
Residents of an undisclosed neighborhood in Snohomish County in Washington state have started receiving packages from Amazon's Scout, an autonomous six-wheeled delivery system the company says is "the...
View ArticleWPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business
The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today, WPP's Possible officially withdrew...
View ArticleThe Most Popular Super Bowl Ads of the Past 5 Years
Many brands are already showing off their Super Bowl LIII commercials, so we decided to take a look back at some of the biggest ads from the most recent Super Bowls. With help from TV ad measurement...
View ArticleThe WhatsApp Business App Topped 5 Million Monthly Business Users
Roughly one year after debuting the WhatsApp Business application, the app is now used by more than 5 million businesses monthly. The Facebook-owned messaging app is also bringing some of its most...
View ArticleCondé Nast Deepens Investments in Video With New Bon Appétit OTT Channel
Bon App?tit knows it has viewers who fall down the rabbit hole watching Brad and Claire cook on YouTube--and it's hoping to entice those viewers to tune into Bon App?tit programming on a bigger screen....
View ArticleAdam Scott and 2 Chainz Star in Expensify’s Super Bowl Teaser: A Music Video...
Expensify is teasing its first Super Bowl spot with a humorous music video titled "Expensify This" starring Parks and Recreation actor Adam Scott and rapper 2 Chainz. Scott plays the head of finance...
View ArticleKids Try to Make Sense of Shakespeare’s Oddly Negative Love Poem in This...
Valentine's Day is mere weeks away. For those who celebrate, the imminent stress of securing the right reservation or finding the ideal gift are enough to make one forget that the day, at its core, is...
View ArticleWant to Guzzle Some Ranch With Your Fellow Hidden Valley Superfans? These Ads...
There are some odd things that make their way through airport security, especially of the culinary variety. Depending on the city, you may see hipster donuts (Portland), hipster BBQ (Austin) or just...
View ArticleLayoffs Likely to Continue in This ‘Wrenching’ Period for Media Industry
It's been a little over three weeks into the year, and hundreds of journalists are either already without jobs or are on the cusp of losing them. Verizon Media, formerly known as Oath, will lay off 7...
View ArticleYellow Tail Hops Back Into Super Bowl With Third-Consecutive Regional Ad
The Super Bowl might not seem like a natural fit for a wine brand, but Yellow Tail is returning for its third consecutive regional campaign. AB InBev, of course, has exclusive advertising rights for...
View ArticleFacebook’s Stand-Alone Moments App Will Experience Its Final Moments Feb. 25
Take a moment to bid farewell to Facebook's Moments stand-alone application, as the social network confirmed that it will be shuttered Feb. 25. Facebook introduced Moments in June 2015 as a way for...
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