These Are the TV Industry’s Biggest Questions Going Into the 2019 TCA Winter...
The Television Critics Association's winter press tour is starting a few weeks later than usual this year--in order to distance itself from other January TV events like CES and the Golden Globes--but...
View ArticleBeats by Dre Global Head of Marketing Departs for Cannabis Company Cura Partners
Jason White, evp and global head of marketing for Beats Electronics, has left that company after nearly five years. The executive told Adweek he accepted a new role as global CMO of Cura Partners, a...
View ArticleFemale Football Phenom Antoinette Harris Challenges Perceptions in Toyota’s...
For many years, Toyota and its agencies have done a remarkable job highlighting emotion in its Super Bowl advertising. The brand filled its three spots with inspiration and messages of unity and...
View ArticleUber’s Giving the Losing Super Bowl Team’s City Free Rides for an Hour After...
After this year's Super Bowl, Uber wants to give the losing team's fans something to cheer about, a safe (and free) ride home after they're finished drowning their sorrows. To promote its Uber Rewards...
View ArticleHyundai’s Super Bowl Ad Brings Jason Bateman’s Dry Wit to the Even Drier...
Hyundai has had a strong tradition of humorous Super Bowl ads. After taking a break from comedy the past two years, the automaker is back with a new ad starring Jason Bateman as a wry elevator...
View ArticleThrow a Party, Buy a Spot: How Media Companies Capitalize on the Super Bowl
There's one day out of the year that many Americans are guaranteed to be gathered around a screen. And it's not to watch the local news. It's the Super Bowl, baby cakes! And if we're gathered around a...
View ArticleWhy Companies Are Increasingly Taking New Brands and Products to the Super...
During the biggest advertising event of the year last year (a.k.a. the Super Bowl), PepsiCo introduced two new products: lemon-lime Mountain Dew Ice and spicy Doritos Blaze. The more than 103 million...
View ArticleChristina Applegate Threatens to Break Some M&M’s Spokescandies Apart in...
Christina Applegate has had it absolutely up to here with all the kicking, hitting and whining in the backseat. In M&M's 30-second Super Bowl spot released today, the actress tries her best to...
View ArticleOlay’s Horror Movie-Inspired Super Bowl Ad Starring Sarah Michelle Gellar Is...
Olay is upping the fright factor on Super Bowl Sunday. The P&G-owned beauty brand is advertising in the Big Game for the first time this year and shared its final spot today, after releasing two...
View ArticleReddit to Provide Cost-Per-Click Ads on Platform, Receiving Mixed Reviews...
Reddit is making what it calls its first foray into performance-driven ad bidding with its official debut of cost-per-click ads on its platform on Wednesday. However, this isn't a new endeavor for most...
View ArticleJack in the Box Is Here to Support Everyone Calling in Sick After the Super Bowl
Jack in the Box is here to be your savior on Super Bowl Monday when you're hungover and phone in a sick day (and many of you will do that). The brand found that 13.9 million employees called in sick...
View ArticleAmazon’s 2019 Super Bowl Spot Shows Us Why Some Devices Shouldn’t Be...
A few months after Amazon brought Alexa to a clock, microwave and plug, it is using its 2019 Super Bowl spot to show America some of the devices that didn't make the cut. The 90-second ad will air...
View ArticleIs the World Ready for RoboChild, the Unnerving Star of TurboTax’s Super Bowl...
Robots and kids are frequent stars of Super Bowl ads, so why not a RoboChild? That's the unsettling creation TurboTax and Wieden + Kennedy will be introducing this Sunday in a spot that won't debut...
View ArticleAvocados From Mexico’s 30-Second Super Bowl Spot Depicts a Bizarre Dog Show...
Roles have been reversed at a dog show--with the dogs showing off their humans, naturally--in Avocados from Mexico's 30-second Super Bowl spot. The ad, which stars actress Kristin Chenoweth, will air...
View ArticleEntertainment-Focused Blockchain Company SingularDTV Is Rebranding to Become...
A blockchain company for the entertainment industry is getting ready to rebrand itself to be about more than blockchain. SingularDTV, based in Switzerland and New York, has spent the past two years...
View ArticleHulu Is Going to Display Static Ads When Viewers Hit Pause
After a viewer pauses a program and leaves it for a period of time, Hulu will display an ad. The new advertising experience, what the streaming service is calling a "pause ad unit," will appear on...
View ArticleReport: YouTube’s Ad Revenue Climbed in 2018 as It Retained Most of Its...
The three steps YouTube took at the beginning of 2018 to try to bolster brand safety on its platform appear to have been effective, occasional blip aside, as a new report found that the Google-owned...
View ArticleWhy Pepsi Put Cardi B, Steve Carell and Lil Jon in a Super Bowl Ad Together
Atlanta may be Coca-Cola territory, but that's not stopping PepsiCo from making a Super Bowl splash. The food and beverage giant is running three different ads in the Big Game: one for Doritos; one for...
View ArticleMichael Bublé Is Certain You’re Mispronouncing Bubly in Its 30-Second Super...
Michael Bubl? is not only convinced you're misspelling Bubly, but he's certain you're mispronouncing it too. PepsiCo has released the 30-second Super Bowl spot for the sparkling water brand--a first...
View ArticleBurger King Trolls McDonald’s Yet Again With an Entire Menu Mocking the Big Mac
Insult, meet injury, as McDonald's recent loss of the "Big Mac" trademark in the EU was quickly followed up by a Burger King stunt mocking its rival's iconic menu item. Stockholm-based agency Ingo...
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