Ryan Reynolds and Hugh Jackman Made Ads for Each Other, But Weren’t Quite on...
Some people just can't leave their petty arguments at the office. Take, for example, Hugh Jackman and Ryan Reynolds. All Hugh Jackman did was decapitate Reynold's Deadpool character and send his...
View ArticleProwess in Storytelling Is What Makes a Challenger Brand, and More Insights...
Challenger brands are changing the world, but these cutting-edge companies still have challenges to overcome in their path towards category domination. Ahead of Brandweek's Challenger Brands event,...
View ArticlePinterest: Here’s How to Manage the App’s Push Notifications
Did you know that you can choose which kinds of push notifications the Pinterest application and website can show you? Our guide will show you how to manage your push notifications settings within the...
View ArticleIAB Announces Initial 2019 NewFronts Lineup
It's time once again for the Digital Content NewFronts. The Interactive Advertising Bureau, which operates the event but not each presentation, released the initial lineup today, with returning...
View ArticleHow Brands Are Using Micro Apps to Stay Relevant
Brand and user experiences are one and the same. This is accepted among young tech companies but often forgotten by older enterprise organizations that rely upon face-to-face interactions for most of...
View Article3 Ways Marketers Can Deliver Experiential Privacy in the Age of GDPR
The word privacy has long held negative connotations for brands, with many steering clear of the concept in customer interactions at all costs. But GDPR coming into effect in May has brought privacy to...
View Article1-Minute Previews of IGTV Videos From Followed Accounts Will Appear in...
Previews of IGTV videos will start appearing in the feeds of Instagram users Thursday. IGTV is the stand-alone video platform Instagram introduced last June to accommodate long-form videos of up to one...
View ArticleAnalyzing the Data Behind One of the Best and One of the Worst Super Bowl Ads
Every year the Super Bowl generates one of the biggest social conversations online as over 100 million people tune in for sports' biggest night. And it's no secret that brands want in on the action,...
View ArticleBurger King’s Week of Being Misunderstood Just Ended With Advertising’s Best...
If you thought Burger King's Super Bowl ad featuring Andy Warhol was "advertising for people who work in advertising," then wait until you see this one. In a new minute-long spot from agency David...
View ArticleHow to Thrive in Our Current Transforming Direct Brand Economy
We are deep in the midst of the direct brand revolution, but where exactly are we? Everyone--publishers, tech, brands, agencies--is wondering the same thing. The direct brand revolution and the...
View ArticleNational Enquirer Publisher Promises Investigation After Bezos Claims Extortion
Jeff Bezos, owner of The Washington Post and founder of Amazon, has accused The National Enquirer of extortion and blackmail. Bezos, in a lengthy Medium post on Thursday evening, detailed how the...
View ArticleIHOP Serves Up Slices of ‘Pancizza’ for National Pizza Day. Yes, It’s a...
Ever wish you had a pancake you could share with a crowd? No? Well too bad, because IHOP made one anyway. To celebrate this Saturday being National Pizza Day, which IHOP is observing today through...
View ArticleFacebook Messenger: Here’s How to Delete a Message for Everyone
Facebook Messenger recently added the ability for users to delete messages within the first 10 minutes after they've been sent. Our guide will show you how this works. Note: These screenshots were...
View ArticleWhy Tim Armstrong Invested in Dirty Lemon to Launch His DTC Company
Before former Oath CEO Tim Armstrong officially launched his new venture, the dtx company, he showed off his first investment--an unmanned store for healthy beverages that relies on text message...
View ArticleThe Facebook Youth Team Is Shifting Its Focus to Messenger for Kids
Facebook still wants kids to LOL, but it wants them to do so on its Messenger for Kids application instead of via a separate app. The social network confirmed that it is shuttering several projects...
View ArticleActress Behind Allegations of Misogyny at Bon & Viv Super Bowl Audition...
The actress who recently described her experience trying out for an unnamed ad as "my bikini audition from hell" has issued her first public statement after AB InBev confirmed that the campaign in...
View Article3 Ways Marketers Can Connect on a Deeper Level With Their Hispanic Consumers
Last year, Hispanic purchasing power reached $1.6 trillion. By 2060, Hispanics are projected to make up 27 percent of the U.S. population. Speaking to Hispanic audiences is essential to every brand's...
View ArticleAriana Grande Won’t Perform at the Grammys, But She’ll Get Her Own Apple Ad...
Ariana Grande fans are going to have a roller coaster of a Grammy Awards this Sunday. She's nominated for two Grammys--best pop solo performance for "God Is a Woman" and best pop album for Sweetener....
View ArticleSonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound
Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today, it released its own sonic branding--a new...
View ArticleSprint Sues AT&T Over ‘Deception’ of 5G Claims
Sprint is suing AT&T over a recent rebrand of some of its advanced 4G LTE networks as "5G Evolution (5GE)," claiming that it's false advertising that harms the reputation of the legitimate next...
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