Q&A: Tyra Banks Is Opening Modelland With the Goal of ‘Bringing Modeling to...
Tyra Banks, the super model, actor, entrepreneur and creator of America's Next Top Model, is starting yet another venture: an experiential attraction called Modelland in California's Santa Monica...
View ArticleHere’s What You Thought of This Year’s Super Bowl Ads
We told you what we thought of the ads during this year's Super Bowl. But don't leave it us to be the only folks weighing in. We put the ads on Instagram and asked: Did you like these? Red means...
View ArticleThe New York Times Is Making a New FX Docuseries to Prove It’s Not ‘Fake News’
The New York Times has been branching out into other platforms over the past few years, including digital and podcasts. Now the media company is preparing to take one of its biggest swings yet, with...
View ArticleFacebook Cut Off 4 More Armed Groups in Myanmar
Facebook banned four more armed groups in Myanmar from its platform. The Arakan Army, the Myanmar National Democratic Alliance Army, the Kachin Independence Army and the Ta'ang National Liberation Army...
View ArticleWhatsApp: Here’s How to Turn On Screen Lock on iOS
WhatsApp added a feature called Screen Lock to its iOS application, which users can turn on to add an extra layer of security to their app experience. With Screen Lock turned on, WhatsApp will require...
View ArticleThese Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising
These animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency's debut for the electricity and gas provider, as...
View ArticleLessons Learned From Fyre Festival’s Mishandling of Influencer Marketing
A hot topic lately is the dueling Fyre Festival documentaries. Regardless of whether you prefer Netflix's portrayal or Hulu's sinister narrative, one thing both cover is the role that influencers...
View ArticleAthletes Are Often Lagging Compared to Celebs in Creating a Stand-Out Brand...
Pro athletes. Musicians. Hollywood stars. In our culture, famous personalities are the center of a nonstop cycle of action and engagement. Hobbies, friendships, family life, social causes and business...
View ArticleOrangetheory and Mirror Execs Compare Notes on Marketing Fitness’ Buzziest...
Orangetheory and Mirror are two of the buzziest brands working to shake up the roughly $32 billion U.S. fitness industry, per Statista. Ahead of our inaugural Brandweek: Challenger Brands summit in New...
View ArticleHow Geico Became the One Advertiser It’s OK to Love
What makes a Geico ad a Geico ad? The insurance brand has run an endless parade of humorous advertising over its 25-year relationship with The Martin Agency, and, creatively, the campaigns have been...
View Article‘The World’s Best’ Judge Alberto Belli Is Responsible for Several Viral...
Alberto Belli's path has been an unconventional one. Even though he started his career as a computer science engineer, he's always loved ads and marketing, and after feeling "miserable" in engineering,...
View ArticleAgencies of the Future Will Shift to Refocus on Culture and Talent Instead of...
Once upon a time, there were only two levers that agency leaders could pull to build a successful business. These were culture and people. A belief system designed to drive a certain set of behaviors,...
View ArticlePinterest: Here’s How to Stop Notifications About the Activities of Other People
Did you know that Pinterest allows you to manage which kinds of notifications you receive in its mobile application and on its website? Specifically, by default, Pinterest will send you notifications...
View Article3 Reasons Marketers Shouldn’t Mourn the Death of the Keyword
Admittedly, the declaration that keywords are "dead" is meant to be melodramatic. Keywords, of course, are neither mortal, nor are they going anywhere. And to state that keywords are dead--no longer...
View ArticleMeasurements Become More Efficient Once Advertisers Realize Metrics Aren’t...
In the beginning, and arguably even still today, one of the beautiful things about digital marketing is how measurable it is in (at least close to) real-time compared to other traditional advertising...
View Article5 Reasons We’re Seeing a Resurgence of Google’s Zero Moment of Truth
In 2011, Google launched the Zero Moment of Truth campaign (ZMOT). It made a strong case for capitalizing on those on-the-go moments in the buyer's journey. For example, when a shopper looks up product...
View ArticleAnalyst Brian Wieser Joins WPP’s GroupM to Drive and Expand Its Thought...
The trade press's most famous source for real-time analysis, industry trends and commentary is going in-house: WPP's GroupM hired Brian Wieser for its the newly-created role of global president,...
View ArticleSpotify Bets Big on Podcasting With 2 Major Acquisitions
Spotify is set to buy podcasting companies Gimlet Media and Anchor in a move that will reshape the landscape of the nascent industry. The streaming service announced the two deals in a blog post from...
View ArticleHow The Masked Singer Became Broadcast’s Biggest Midseason Hit
The Masked Singer, Fox's bonkers new reality show in which celebrities dressed head-to-toe in outlandish costumes sing anonymously and one contestant is unmasked each week, has become 2019's first...
View ArticleSafety Check Is Now Available to All Workplace by Facebook Premium Customers
Facebook's Safety Check feature is now available to all Workplace by Facebook Premium customers. Workplace by Facebook said at its Flow leadership summit last October that the social network's...
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