Toyota’s Newly Rebooted Supra Sports Car Will Get Its Own Super Bowl Ad
It's been 20 years since Toyota's Supra coupe was sold in the United States, but now it's making what the automaker hopes will be a triumphant return. Today it was announced that the Supra's comeback...
View ArticleTurboTax Partners With Roku on Super Bowl Activation on Top of Its In-Game Spot
TurboTax is preparing for the Super Bowl with a sponsorship series on OTT service Roku, culminating in home screen activations kicking off the Big Game this weekend. Starting today, TurboTax is...
View ArticleSnopes Is Out of Facebook’s Third-Party Fact-Checking Program
Facebook's oft-mentioned stable of third-party fact-checkers will be missing one of its lead horses, as Snopes will not renew its partnership with the social network. Snopes began providing...
View ArticleWashington Post Will Use First Super Bowl Ad to Highlight ‘Courage and...
The Washington Post will have its first 60-second spot in the Super Bowl, and Tom Hanks will voice it. The ad showcasing the work of journalists will air in the fourth quarter, just before the...
View ArticleWix’s Fifth Super Bowl Ad Features Coding Supermodel Karlie Kloss
The website-building platform Wix will return to the Super Bowl for a fifth consecutive year with a 30-second spot featuring supermodel and tech enthusiast Karlie Kloss. It was produced by Wix's...
View ArticleHulu Will Crack Open Instagram’s Most Influential Egg, Revealing All After...
We've seen some interesting plays to break through the noise of the Super Bowl from brands like Skittles, which is foregoing a spot in the game this year to put on a Broadway play. Others will be going...
View ArticleADT Will Become a First-Time Super Bowl Advertiser This Sunday
Home security company ADT will make its Super Bowl debut this Sunday with a 30-second spot. The ad, produced by New York City creative agency Bear in the Hall, will run just before the start of the...
View ArticleMicrosoft’s Super Bowl Activation Shows the Places a Player’s Side Hustles...
According to the NFL Players Association, the average career of an NFL player is just over three years. Additionally, data from the Wall Street Journal shows that players in some positions, like wide...
View ArticleInfographic: Same-Sex Marriage Supporters Want Brands to Take a Stand
As recently as five years ago, taking a political stand was often far too much of a risk for many brands, but now, it seems to be more of a risk not to, according to new research from global media and...
View ArticleElectric Scooter Company Lime Hires Its First CMO
At a $1.1 billion valuation, Lime is making some C-suite moves, including hiring its very first chief marketing officer. Duke Stump, who was previously evp of brand and community at Lululemon and led...
View ArticleEditor’s Letter: How Do Challenger Brands Scale and What Do They Want to Be...
Well, it turns out that our hunch was right. As of last count on Friday, our inaugural Challenger Brand Summit, set for this Wednesday and Thursday in New York, has almost 500 registered attendees. For...
View ArticleWPP Unveils the Branding for Its Newest Agency, Wunderman Thompson
Two months after confirming its plans to merge Wunderman with J. Walter Thompson, WPP has officially released the new identity for Wunderman Thompson, a company produced by the union of history's first...
View ArticleHow the Demise of Bud Light’s Bud Knight Came to Be in a Super Bowl Spot for...
HBO wanted its 2019 Super Bowl ad for Game of Thrones to deliver storytelling that felt as dramatic and epic as the show itself. With Game of Thrones approaching its final season (premiering April 14)...
View ArticleGannett Rejects Digital First Media’s Acquisition Offer
Gannett's board of directors unanimously rejected the bid from MNG Enterprises, Inc., known as Digital First Media, to acquire the company. They said they didn't believe the offer was "credible" or in...
View ArticleMoonPie Followed Up Its Bizarre, Fake Super Bowl Ad Scripts by Actually...
During last year's Super Bowl, snack brand MoonPie may not have been an official part of the Big Game broadcast, but it was certainly participating in spirit. The Tennessee-based company's Twitter feed...
View ArticlePinterest: Here’s How to Change Your Display Name
Did you know that you can change the name that's displayed on your Pinterest profile from within its mobile application? Our guide will show you how this works. Note: These screenshots were captured in...
View Article3 Lessons Sundance Can Teach Us About Storytelling
This year's 2019 Sundance Film Festival was interesting for a few reasons: controversial documentaries on Michael Jackson and Elizabeth Holmes, a great documentary on the Chinese bringing jobs to...
View ArticleWhat Marketers Can Learn From the Fyre Festival Fiasco
It all started with so much promise: eight models on a yacht, Kendall Jenner and 400 other social media influencers, but it ended in a debacle producing nearly endless chatter. Since the Netflix and...
View ArticleHow Teaching Dog Agility Helps This Creative Director Excel
Before she became a creative force in the advertising industry, Lisa Topol--now co-chief creative officer at DDB New York--was dead set on becoming a professor of religion and 19th century Victorian...
View ArticleBe Our Guest: Twitter’s Periscope Livestream App Now Welcomes Company
People using Twitter's Periscope livestreaming application can now add guests to their broadcasts. Livestreamers can invite anyone in their audiences to join their broadcasts, and those guests will be...
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